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Privacy policy
Last updated: August 29, 2025
Deep Ratna (operated by Ankurdeep Gems Pvt. Ltd., registered in Rajasthan, India) operates this store and website — https://deepratna.com — including all related information, content, features, tools, products, and services (the “Services”).
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By accessing or using our Services, you agree to the practices described in this Privacy Policy.
Personal Information We Collect
We may collect the following categories of personal information, depending on how you interact with our Services:
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Contact details: name, billing/shipping address, phone number, email.
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Payment information: UPI, credit/debit card, net banking, COD details (processed securely via PhonePe).
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Account information: if you create an account — username, password, preferences.
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Transaction details: orders placed, items in cart, wishlist, past purchases, returns/exchanges.
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Communications: emails, WhatsApp or calls you send us for support.
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Device and usage data: IP address, browser/device info, site navigation patterns (via Shopify’s built-in tools & cookies).
Sources of Information
We collect your personal information from:
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Directly from you (during checkout, support, or account creation).
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Automatically via cookies, your device, and Shopify’s analytics.
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Service providers (payment gateway, courier partners like Delhivery).
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Shopify, which powers our store infrastructure.
How We Use Your Information
We use your personal information to:
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Provide services: process orders, payments, refunds, returns/exchanges, arrange shipping, send tracking updates.
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Improve your shopping experience: personalize product recommendations, remember preferences.
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Marketing: send promotional offers via email/SMS (you may opt out anytime).
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Security & fraud prevention: verify COD orders, protect against misuse, and keep payments secure.
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Legal compliance: comply with Indian laws, GST rules, and respond to lawful requests.
How We Share Information
We may share your personal information in limited cases:
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With Shopify (our store platform).
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With service providers: courier partners (Delhivery), payment gateway (PhonePe), IT support.
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With marketing providers (only if you opt in for promotional messages).
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If required by law or legal processes.
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In case of a business transaction such as merger or restructuring.
We do not sell or trade your personal data.
Cookies & Tracking
Our store uses Shopify’s cookies and tracking technologies to enable a smooth shopping experience, remember your cart, and analyze usage. You can manage or disable cookies via your browser settings.
Children’s Privacy
Our Services are intended for individuals 18 years and older. We do not knowingly collect personal data from minors.
Security & Retention
We use industry-standard measures via Shopify and PhonePe to protect your data. However, no system is completely secure.
We retain personal information only as long as necessary for:
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Processing orders and returns,
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Legal or accounting obligations,
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Resolving disputes.
Your Rights
Depending on applicable law, you may have rights to:
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Access the personal data we hold about you.
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Request corrections or deletion.
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Withdraw consent for marketing communications.
You may exercise these rights anytime by contacting us at ankurdeepgems@gmail.com.
International Transfers
Since our store runs on Shopify, your data may be transferred to servers outside India (including Canada, USA, EU). Shopify applies safeguards to such transfers.
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted here with a revised “Last updated” date.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Ankurdeep Gems Pvt. Ltd. (Deep Ratna)
R-1, Raghu Rashmi Apartment,
Near Roadways Bus Stand Circle,
Ashok Nagar, Bhilwara, Rajasthan – 311001, India
📧 Email: ankurdeepgems@gmail.com
📞 Phone/WhatsApp: +91-9461117188
Support Hours: Mon–Sat, 11 am – 6 pm
